MTV Live

Agency: VH1

Anticipation is that magic feeling you get on your way to see your favorite band perform. Director Grant Lau explores the pre-show anticipation from both the artists' and audience's POV. The butterflies in your stomach, the excitement in the air, the crowds buzzing, the sound dampened, your senses heightened. Suddenly, the lights go down and the crowd goes wild! Nothing beats that moment just before the first note is played.

We created this promo toolkit for MTV Live - formerly know as PALLADIA - using After Effects and Cinema 4D softwares.

Creative Director: Grant Lau

Art Director: Andrew Pabon

Executive Producer: Ben Apley

Head of Production: Tina Starkweather

Producer: JJ Gerber

Designers: Andrew Pabon, Chadwick Halbritter, Wes Yang, Katherine Liang

Animators: Eric Demeusy, Ben Hurand, Andrew Pabon, Theo Alexopoulos, Glenn Amonitti

Editor: Caleb Woods

Flame Artist: Rod Basham

Director of Photography: Dan Kanes

Design Interns: Zack Mao, James Lee, Suzanne Porush

Coordinator: Calvin Kim

tags

3D branding broadcast VFX

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